by Rich Cruz | Oct 10, 2016 | General Business, Inspiration, Internet marketing, Marketing, Planning
In my experience, many companies still treat digital marketing like a “set-it-and-forget-it” Ronco product. It really doesn’t work that way. It’s not enough just to create a website and a social presence to make things happen. Developing a following, growing...
by Rich Cruz | Oct 6, 2016 | Business, Internet marketing, Marketing, Planning
Our daily lives are busy. This weekend I found myself finally with a couple of extra hours to walk around my house. I hadn’t realized how overgrown the gardens and shrubbery were with weeds and how tall the grass had grown! It was difficult to distinguish to...
by Rich Cruz | Jul 16, 2015 | Business, General Business
At the end of June 2015, I had the pleasure of spending the week volunteering with Boy Scout Troop 358 at Summer Camp at which I attended several leadership training seminars. It struck me during this time that the success of the organization is directly attributed to...
by Rich Cruz | Jun 30, 2015 | Branding, General Business, Inspiration, Marketing, Planning
This week I’m spending time at summer camp in Ohio with my son’s Boy Scout Troop. While on this excursion, we leaders are taking our Introduction to Outdoor Leadership Skills training as well as our CPR re-certification training. The Boy Scout motto,...
by Rich Cruz | Jun 25, 2015 | facebook, Marketing, Social Media
As many of you may know, the rules changed in January 2015 with regard to what social content on Facebook will show in the newsfeed for people who “Like” a Facebook Page. If you think that simply creating great, sharable content is enough to gain...
by Rich Cruz | Jun 18, 2015 | E-mail marketing, Internet marketing, Marketing
I cannot begin to tell you how many people I’ve met in the last few years who try to stuff EVERYTHING they can into an email blast, and then complain that their click-through rates are less than stellar. There’s really a very simple formula for creating...
by Rich Cruz | Jun 22, 2014 | Business, General Business, Inspiration, Life Balance, Planning
For over ten years now I’ve had a coach of some kind. Whether it was my personal coach throughout grad school or the series of professional coaches I’ve had throughout my career as an entrepreneur and consultant, I’ve often sought the wisdom,...
by Rich Cruz | Apr 24, 2014 | Branding, Business, General Business, Marketing, Sales
You are / were in a hurry to go out of business, if you are / were playing limbo with pricing. It’s a pretty simple formula really: your price needs to be able to cover your hard costs PLUS your soft costs AND leave you a profit from which to pay your business, its...
by Rich Cruz | Apr 18, 2014 | Business, Management, Planning
It’s been a while since I wrote a blog post (perhaps soon I may explain some of the reasons why in a subsequent post). Please do leave your feedback for me, I’ve love to learn what I’m doing right or wrong in your opinion. As many of my contacts...
by Rich Cruz | Sep 18, 2013 | Business, General Business, Management
Why is it that someone does business with you? Is it because you’re the best–well, perhaps, but let’s dig a little deeper. Is it because you’re the “cheapest”–that might be true, but you likely won’t stick around long...
