by Rich Cruz | Mar 18, 2011 | Arts, Life Balance, Music, Spirituality
Dear reader, I realize that I’ve been somewhat more sporadic in my posts lately than normal. My sincerest apologies for that. I’ve received several comments asking what’s going on, and, so, I thought today I would wrap up this week in five neatly...
by Rich Cruz | Nov 1, 2010 | Arts, Branding, Business, Graphic Design, Graphics, Marketing
As many of my readers, family, and friends may know, my background comes first and foremost from my love of visual art. Honestly, there was a time where I abhorred the use of computers in art, commercial or otherwise. I did everything I could to try to escape the...
by Rich Cruz | Aug 4, 2010 | Arts, Blogging, Business, General Business, Health, Life Balance, Spirituality
Hello out there. I was yesterday given a book-on-CD called The E-Myth Attorney: Why Most Legal Practices Don’t Work and What to Do About It by Michael Gerber. Now, I am not a lawyer, nor do I profess to have any more than a general working knowledge of business...
by Rich Cruz | Jun 18, 2010 | Arts, Business, General Business, Graphics, Marketing
Recently I had the occasion of dealing with a good friend of mine on a graphics project. As somewhat of an experiment and as part of a barter deal, I agreed to do the project at my cost. Moreover, purely from a labor-cost standpoint, I had my supplier manufacture the...
by Rich Cruz | Mar 25, 2010 | Arts, Business, General Business, Graphics, Marketing
I want to share a brief story about a recent conversation I had with a fellow consultant. One of the topics we discussed was the labor of logo creation. It was pointed out to me that you could purchase a custom logo for as little as $6 online. Basically, what happens...
by Rich Cruz | Feb 25, 2010 | Arts, Business, General Business, Graphics, Marketing
A great friend and colleague of mine teaches a workshop called, “Branding Is Not A Logo.” I absolutely agree with this statement–but a logo sure is a good place to start. Your logo can and should give a brief snapshot of the impression you want your...
