by Rich Cruz | Jun 30, 2015 | Branding, General Business, Inspiration, Marketing, Planning
This week I’m spending time at summer camp in Ohio with my son’s Boy Scout Troop. While on this excursion, we leaders are taking our Introduction to Outdoor Leadership Skills training as well as our CPR re-certification training. The Boy Scout motto,...
by Rich Cruz | Apr 24, 2014 | Branding, Business, General Business, Marketing, Sales
You are / were in a hurry to go out of business, if you are / were playing limbo with pricing. It’s a pretty simple formula really: your price needs to be able to cover your hard costs PLUS your soft costs AND leave you a profit from which to pay your business, its...
by Rich Cruz | Jul 23, 2011 | Branding, facebook, General Business, linkedin, Marketing, Networking, Relationship marketing, Testimonials, Twitter
In a world full of messages pelting us every second of the day whether you are watching TV, using the internet, driving on the expressway, or even walking through your neighborhood, it’s often hard to deliver a message that truly grabs your target audience....
by Rich Cruz | Mar 24, 2011 | Blogging, Branding, Business, Communications, General Business, Marketing, Relationship marketing, Sales
Today has been quite a day. I’ve had three very profound conversations with three influential business people who have asked me about how to improve the effectiveness of their blogs. In the past, each person wrote the “nuts and bolts” about their...
by Rich Cruz | Jan 26, 2011 | Branding, Business, General Business, Marketing
This was a lesson that stuck with me which I learned just last week. The phrase, “Do you have products? Oh, you’ve gotta have products,” plays over and over in my mind. You see, I was at a seminar last week, and there were a number of speakers on...
by Rich Cruz | Dec 29, 2010 | Branding, Business, General Business, Marketing, Networking, Relationship marketing, Sales
So I’ve known for a while that you can visit your local library and access databases of companies. Some libraries had access to the D&B databases, while others were plugged into infoUSA and other similar sources. The thing was that you needed to go to the...
