by Rich Cruz | Oct 6, 2016 | Business, Internet marketing, Marketing, Planning
Our daily lives are busy. This weekend I found myself finally with a couple of extra hours to walk around my house. I hadn’t realized how overgrown the gardens and shrubbery were with weeds and how tall the grass had grown! It was difficult to distinguish to...
by Rich Cruz | Jul 16, 2015 | Business, General Business
At the end of June 2015, I had the pleasure of spending the week volunteering with Boy Scout Troop 358 at Summer Camp at which I attended several leadership training seminars. It struck me during this time that the success of the organization is directly attributed to...
by Rich Cruz | Jun 22, 2014 | Business, General Business, Inspiration, Life Balance, Planning
For over ten years now I’ve had a coach of some kind. Whether it was my personal coach throughout grad school or the series of professional coaches I’ve had throughout my career as an entrepreneur and consultant, I’ve often sought the wisdom,...
by Rich Cruz | Apr 24, 2014 | Branding, Business, General Business, Marketing, Sales
You are / were in a hurry to go out of business, if you are / were playing limbo with pricing. It’s a pretty simple formula really: your price needs to be able to cover your hard costs PLUS your soft costs AND leave you a profit from which to pay your business, its...
by Rich Cruz | Apr 18, 2014 | Business, Management, Planning
It’s been a while since I wrote a blog post (perhaps soon I may explain some of the reasons why in a subsequent post). Please do leave your feedback for me, I’ve love to learn what I’m doing right or wrong in your opinion. As many of my contacts...
by Rich Cruz | Sep 18, 2013 | Business, General Business, Management
Why is it that someone does business with you? Is it because you’re the best–well, perhaps, but let’s dig a little deeper. Is it because you’re the “cheapest”–that might be true, but you likely won’t stick around long...
