by Rich Cruz | Oct 10, 2016 | General Business, Inspiration, Internet marketing, Marketing, Planning
In my experience, many companies still treat digital marketing like a “set-it-and-forget-it” Ronco product. It really doesn’t work that way. It’s not enough just to create a website and a social presence to make things happen. Developing a following, growing...
by Rich Cruz | Jul 16, 2015 | Business, General Business
At the end of June 2015, I had the pleasure of spending the week volunteering with Boy Scout Troop 358 at Summer Camp at which I attended several leadership training seminars. It struck me during this time that the success of the organization is directly attributed to...
by Rich Cruz | Jun 30, 2015 | Branding, General Business, Inspiration, Marketing, Planning
This week I’m spending time at summer camp in Ohio with my son’s Boy Scout Troop. While on this excursion, we leaders are taking our Introduction to Outdoor Leadership Skills training as well as our CPR re-certification training. The Boy Scout motto,...
by Rich Cruz | Jun 22, 2014 | Business, General Business, Inspiration, Life Balance, Planning
For over ten years now I’ve had a coach of some kind. Whether it was my personal coach throughout grad school or the series of professional coaches I’ve had throughout my career as an entrepreneur and consultant, I’ve often sought the wisdom,...
by Rich Cruz | Apr 24, 2014 | Branding, Business, General Business, Marketing, Sales
You are / were in a hurry to go out of business, if you are / were playing limbo with pricing. It’s a pretty simple formula really: your price needs to be able to cover your hard costs PLUS your soft costs AND leave you a profit from which to pay your business, its...
by Rich Cruz | Sep 18, 2013 | Business, General Business, Management
Why is it that someone does business with you? Is it because you’re the best–well, perhaps, but let’s dig a little deeper. Is it because you’re the “cheapest”–that might be true, but you likely won’t stick around long...
