by Rich Cruz | Oct 10, 2016 | General Business, Inspiration, Internet marketing, Marketing, Planning
In my experience, many companies still treat digital marketing like a “set-it-and-forget-it” Ronco product. It really doesn’t work that way. It’s not enough just to create a website and a social presence to make things happen. Developing a following, growing...
by Rich Cruz | Oct 6, 2016 | Business, Internet marketing, Marketing, Planning
Our daily lives are busy. This weekend I found myself finally with a couple of extra hours to walk around my house. I hadn’t realized how overgrown the gardens and shrubbery were with weeds and how tall the grass had grown! It was difficult to distinguish to...
by Rich Cruz | Jun 18, 2015 | E-mail marketing, Internet marketing, Marketing
I cannot begin to tell you how many people I’ve met in the last few years who try to stuff EVERYTHING they can into an email blast, and then complain that their click-through rates are less than stellar. There’s really a very simple formula for creating...
by Rich Cruz | Mar 1, 2011 | Business, Internet marketing, Marketing
My 10-year-old son, Antonio, has become quite the prolific writer lately. What I found extraordinary is that he has a method to his writing style that is the formula for outstanding stories and marketing copy. Think back to your favorite books and movies. What were...
by Rich Cruz | Oct 4, 2010 | Blogging, Business, General Business, Graphics, Internet marketing, linkedin, Marketing, SEO, Social Media, Twitter, Websites
I recently read an article that stated that most small business owners think that they have an as-seen-on-TV “Set-it-and-forget-it” website. Today, I decided to run an analysis of the search engine optimization for about eight of my clients sites today....
by Rich Cruz | Sep 13, 2010 | Blogging, Business, General Business, Internet marketing, Marketing, Networking, SEO, Social Media, Video, Websites
Okay, I admit, I have a face for radio, and my wife calls me a mumbler. However, you can’t deny that I still put myself out there unabashed with online video. There are a couple of reasons why I do this. Video is POWERFUL, and I want to share just a few reasons...
