by Rich Cruz | Apr 18, 2014 | Business, Management, Planning
It’s been a while since I wrote a blog post (perhaps soon I may explain some of the reasons why in a subsequent post). Please do leave your feedback for me, I’ve love to learn what I’m doing right or wrong in your opinion. As many of my contacts...
by Rich Cruz | Sep 18, 2013 | Business, General Business, Management
Why is it that someone does business with you? Is it because you’re the best–well, perhaps, but let’s dig a little deeper. Is it because you’re the “cheapest”–that might be true, but you likely won’t stick around long...
by Rich Cruz | Aug 18, 2013 | Business, General Business, Management
In a world full of messages pelting us every second of the day whether you are watching TV, using the internet, driving on the expressway, or even walking through your neighborhood, it’s often hard to deliver a message that truly grabs your target audience....
by Rich Cruz | Jul 18, 2013 | Business, General Business, Management
I wrote much of this article back when I owned ImpresivoPrints. I think it bears a recap. The summer holiday this year was filled with lots of family time including over a 20-hour car ride with my wife’s parents. During that time my family had watched several...
by Rich Cruz | May 18, 2013 | Business, General Business, Management
One of the themes that has come up more than once within the last week is, “I don’t know what to write about,” when it comes to writing compelling blogs or copy. I think that, just like with anything else we do in life and business, the idea is that...
by Rich Cruz | Apr 18, 2013 | Business, General Business, Management
A number of years ago I was privileged to have had the extraordinary experience of being part of a Native American sweat lodge ceremony. To anyone who his unfamiliar, here is the gist of it: The participants in community fast and help to build the lodge itself from...
