Tell Your Story…

Why is it that someone does business with you? Is it because you’re the best–well, perhaps, but let’s dig a little deeper. Is it because you’re the “cheapest”–that might be true, but you likely won’t stick around long...

Testimonials Are the Bomb

In a world full of messages pelting us every second of the day whether you are watching TV, using the internet, driving on the expressway, or even walking through your neighborhood, it’s often hard to deliver a message that truly grabs your target audience....

Writing For the Soul

One of the themes that has come up more than once within the last week is, “I don’t know what to write about,” when it comes to writing compelling blogs or copy. I think that, just like with anything else we do in life and business, the idea is that...

Memories of a Sweat Lodge

A number of years ago I was privileged to have had the extraordinary experience of being part of a Native American sweat lodge ceremony. To anyone who his unfamiliar, here is the gist of it: The participants in community fast and help to build the lodge itself from...