708-297-1535
  • Facebook
  • Twitter
  • Instagram
  • RSS
  • LinkedIn
  • YouTube
  • Facebook
  • Twitter
  • Instagram
  • RSS
  • LinkedIn
  • YouTube
Rich Cruz Chicago
  • Digital Marketing
    • Business Planning
    • Websites
    • Inbound Marketing
    • Search Engine Marketing
    • Social Media
    • Email Marketing / Marketing Automation
    • Display Advertising
    • Analytics
  • Meet Rich
    • My Portfolio
    • Client Testimonials
  • Free eBook
  • Contact Me
    • Client Intake Form
  • Blog
Select Page
Think About Goals with Digital Marketing

Think About Goals with Digital Marketing

by Rich Cruz | Oct 10, 2016 | General Business, Inspiration, Internet marketing, Marketing, Planning

In my experience, many companies still treat digital marketing like a “set-it-and-forget-it” Ronco product. It really doesn’t work that way. It’s not enough just to create a website and a social presence to make things happen. Developing a following, growing...
Neglect Is Weakening Your Marketing Efforts

Neglect Is Weakening Your Marketing Efforts

by Rich Cruz | Oct 6, 2016 | Business, Internet marketing, Marketing, Planning

Our daily lives are busy. This weekend I found myself finally with a couple of extra hours to walk around my house. I hadn’t realized how overgrown the gardens and shrubbery were with weeds and how tall the grass had grown! It was difficult to distinguish to...
Lesson from the Scouts: Be Prepared

Lesson from the Scouts: Be Prepared

by Rich Cruz | Jun 30, 2015 | Branding, General Business, Inspiration, Marketing, Planning

This week I’m spending time at summer camp in Ohio with my son’s Boy Scout Troop. While on this excursion, we leaders are taking our Introduction to Outdoor Leadership Skills training as well as our CPR re-certification training. The Boy Scout motto,...
Want to get found in social media? It’ll cost you…

Want to get found in social media? It’ll cost you…

by Rich Cruz | Jun 25, 2015 | facebook, Marketing, Social Media

As many of you may know, the rules changed in January 2015 with regard to what social content on Facebook will show in the newsfeed for people who “Like” a Facebook Page. If you think that simply creating great, sharable content is enough to gain...
Email Marketing: Keep It Incredibly Simple

Email Marketing: Keep It Incredibly Simple

by Rich Cruz | Jun 18, 2015 | E-mail marketing, Internet marketing, Marketing

I cannot begin to tell you how many people I’ve met in the last few years who try to stuff EVERYTHING they can into an email blast, and then complain that their click-through rates are less than stellar. There’s really a very simple formula for creating...

Reason Your Business Might Suck #2: You Set Your Price and / or Margins Too Low

by Rich Cruz | Apr 24, 2014 | Branding, Business, General Business, Marketing, Sales

You are / were in a hurry to go out of business, if you are / were playing limbo with pricing. It’s a pretty simple formula really: your price needs to be able to cover your hard costs PLUS your soft costs AND leave you a profit from which to pay your business, its...
« Older Entries

Latest Posts

  • Think About Goals with Digital Marketing
  • Neglect Is Weakening Your Marketing Efforts
  • Five Qualities of Effective Leadership
  • Lesson from the Scouts: Be Prepared
  • Want to get found in social media? It’ll cost you…

Categories

Skills

  • Websites
  • Inbound Marketing
  • Email Marketing / Marketing Automation
  • Search Engine Marketing
  • Display Advertising
  • Social Media
  • Analytics
  • Business Planning

Resources

  • Contact Me
  • Join Mailing List
  • Client Intake Form
  • Blog

About

  • Meet Rich
  • Client Testimonials
  • My Portfolio

Rich Cruz has served dozens of companies, helping them to create winning marketing projects and operations with Inbound Digital Marketing Strategies, Exceptional Design, and Integrated Marketing Systems.

  • Facebook
  • Twitter
  • Instagram
  • RSS
  • LinkedIn
  • YouTube
Copyright © Richard Cruz. All Rights Reserved.