by Rich Cruz | Oct 10, 2016 | General Business, Inspiration, Internet marketing, Marketing, Planning
In my experience, many companies still treat digital marketing like a “set-it-and-forget-it” Ronco product. It really doesn’t work that way. It’s not enough just to create a website and a social presence to make things happen. Developing a following, growing...
by Rich Cruz | Oct 6, 2016 | Business, Internet marketing, Marketing, Planning
Our daily lives are busy. This weekend I found myself finally with a couple of extra hours to walk around my house. I hadn’t realized how overgrown the gardens and shrubbery were with weeds and how tall the grass had grown! It was difficult to distinguish to...
by Rich Cruz | Jun 30, 2015 | Branding, General Business, Inspiration, Marketing, Planning
This week I’m spending time at summer camp in Ohio with my son’s Boy Scout Troop. While on this excursion, we leaders are taking our Introduction to Outdoor Leadership Skills training as well as our CPR re-certification training. The Boy Scout motto,...
by Rich Cruz | Jun 22, 2014 | Business, General Business, Inspiration, Life Balance, Planning
For over ten years now I’ve had a coach of some kind. Whether it was my personal coach throughout grad school or the series of professional coaches I’ve had throughout my career as an entrepreneur and consultant, I’ve often sought the wisdom,...
by Rich Cruz | Apr 18, 2014 | Business, Management, Planning
It’s been a while since I wrote a blog post (perhaps soon I may explain some of the reasons why in a subsequent post). Please do leave your feedback for me, I’ve love to learn what I’m doing right or wrong in your opinion. As many of my contacts...
by Rich Cruz | Feb 9, 2011 | Business, General Business, Planning, Sales
I’m not soothsayer, and, therefore, I tend not to be much in the way of a gambler. Owning a business is about taking risks, but being calculating about them, and then planning for them. While there are always exceptions to the rules, the vast majority of...
