by Rich Cruz | Jul 23, 2011 | Branding, facebook, General Business, linkedin, Marketing, Networking, Relationship marketing, Testimonials, Twitter
In a world full of messages pelting us every second of the day whether you are watching TV, using the internet, driving on the expressway, or even walking through your neighborhood, it’s often hard to deliver a message that truly grabs your target audience....
by Rich Cruz | Jul 9, 2011 | Blogging, Business, Communications, General Business, Marketing, Relationship marketing
One of the themes that has come up more than once within the last week is, “I don’t know what to write about,” when it comes to writing compelling blogs or copy. I think that, just like with anything else we do in life and business, the idea is that...
by Rich Cruz | Apr 12, 2011 | Business, Management, Marketing, Networking, Relationship marketing, Sales
Sure, we know that people do business with people that they “know, like, and trust.” Of course, we’ve heard and read over and over again that relationship selling is “where it’s at” in terms of creating and keeping clients. However,...
by Rich Cruz | Mar 24, 2011 | Blogging, Branding, Business, Communications, General Business, Marketing, Relationship marketing, Sales
Today has been quite a day. I’ve had three very profound conversations with three influential business people who have asked me about how to improve the effectiveness of their blogs. In the past, each person wrote the “nuts and bolts” about their...
by Rich Cruz | Feb 15, 2011 | Business, Business systems, Communications, General Business, Management, Marketing, Networking, Relationship marketing, Sales
As I mentioned last week, I attended a networking seminar presented by Dane Sanders at The Marketing Solutions Lab and Alex Livieratos of Business Power Coach. Something that really struck a chord with me at this seminar: my 30-second infomercial (quite frankly)...
by Rich Cruz | Feb 10, 2011 | Business, General Business, Life Balance, Marketing, Networking, Relationship marketing
I want to thank Dane Sanders of The Marketing Solutions Lab and Alex Livieratos of Business Power Coach for their seminar today on networking. One of the “take aways” of today’s discussion that you really must maximize your networking time. After...
